Welcome to Yocco UX

Thank you for checking out my site. I am an author, UX researcher, and strategist. I partner with businesses of all sizes to combine research and best practices to create strong strategy. This is where I live on the Internet. Please feel free to look around. I have my blog, many of my published articles, and information on my upcoming book: Design for the Mind on here. Please contact me if you'd like more information on the services I offer.

I am currently writing Design for the Mind: Seven psychological principals of persuasive design, for Manning Publications. Design for the Mind focuses on the application of psychological theory to digital design. You should be able to pre-order the book in the coming months. Please check back for more information.

Feel free to join my mailing list to stay up to date on what I'm doing.

Victor

Contact me